Editorial work in the feel-good package

How can an international organization expand its content production across all digital channels? And how does good content succeed in cooperation with around 120 country offices? Together with GIZ and the experienced experts, ]init[ Group developed a clear target image and a comprehensible editorial process for all parties involved.

Agile editorial management

The ]init['s Group success story has lasted since 2017: With a permanent team, the company manages the editorial work for giz.de and other associated websites with 1,200 content updates per year. At the same time, ]init[ Group coordinates digital content management with the country offices and keeps social media communication up to date.

GIZ's editorial requirements are always challenging: They want to present their work and tasks in a friendly, competent, and meaningful way. Its editorial content has different sources, as all of the approximately 120 country offices are involved in the website. A homogeneous content management system brings the content together in the backend.

]init[ Group meets these challenges with agile structures and flexible teams. This is the only way both parties success at high speed and with consistent quality. To this end, ]init[ Group draws on its experience in management and in the networking of large, independent editorial teams.

]init[ Group coordinates the editorial daily routine and the specific requirements of the stakeholders, clarify questions and advise on cross-media and target group-focused channel planning. ]init[ Group is a close partner for GIZ's corporate communications and specialist departments as well as for the country offices and over 1,000 projects.

Creativity and advice on all channels

]init[ Group is always happy to track down exciting topics, which it packages in catchy contributions. GIZ offers ]init[ Group the best opportunities for this. Project profiles, B2B texts, infographics, videos and animations –  the offer is diverse.

Close to the target group

]init[ Group advises GIZ on topics such as influencer marketing and new tools for KPI-supported campaign tracking. At regular intervals, the ]init['s Group team provides suggestions for editorial and technical SEO measures and creates detailed online statistics from simple queries of the number of clicks to extensive topic-specific evaluations.

In this way, ]init[ Group offers GIZ a wide-ranging and independent feel-good editorial package that relieves the burden and creates space for new ideas.